Introduction
If you’re looking to upgrade your digital marketing skills on advance level, the RKCL Certificate in Advanced Digital Marketing (RCADM) course is perfect for you. This advanced course, provided by Rajasthan Knowledge Corporation Limited (RKCL), offers a deep dive into advanced digital marketing techniques. Over 120 hours, you’ll learn how to use sophisticated tools and strategies for SEO, social media, and data-driven marketing.
This course is designed for those who want to take their digital marketing to the next level. With practical, hands-on training, you’ll work on real-world projects and gain valuable skills that will make a big impact in your career. The RCADM course will help you master complex digital marketing tactics, preparing you to create successful campaigns and achieve impressive results. Whether you want to boost your job prospects or enhance your current skills, this course has you covered.
Table of Contents
Course Objectives
The RKCL Certificate in Advanced Digital Marketing (RCADM) course helps you become an expert in digital marketing. This course covers everything from advanced SEO techniques to managing successful online campaigns, providing you with the skills to enhance your digital presence and drive better results.
Key Takeaways:
- Learn advanced SEO methods to improve website visibility.
- Create effective social media campaigns to boost engagement.
- Analyze marketing data to make smart decisions.
- Manage and optimize pay-per-click (PPC) ads.
- Get hands-on experience with real digital marketing projects.
Course – Digital Marketing Course (Advanced Level)
The course is known as the RKCL Certificate in Advanced Digital Marketing (RCADM). It is designed for those who want to deepen their digital marketing expertise and advance their career prospects.
Course Duration – 120 hours (3 months)
The course spans 120 hours over three months, providing a thorough and in-depth learning experience. This time frame ensures comprehensive coverage of advanced digital marketing concepts and practical applications.
Course Fees
The total fee for the course is Rs 14,000 per student. This includes all course materials and access to the RKCL LMS portal, offering a valuable investment in your digital marketing career.
Training Mode
Training combines ITGK instructor-led sessions with self-study on the RKCL LMS portal. This blended approach allows for interactive learning and flexible study options, enhancing overall understanding.
Learning Material
Students receive detailed notes from ITGK faculty and full access to advanced digital marketing e-content on the RKCL LMS portal. This ensures that learners have comprehensive resources for their studies.
Exam Mode
Exams are conducted online as multiple-choice questions through the RKCL LMS. This format tests your knowledge and understanding of advanced digital marketing concepts effectively.
Certificate
Upon successful completion, students receive both printed and digital certificates through DigiLocker. This certification by RKCL validates your advanced digital marketing skills and achievements.
Course Syllabus
The RKCL Certificate in Advanced Digital Marketing (RCADM) covers a comprehensive syllabus designed to deepen your marketing skills. You’ll start with advanced SEO techniques, learn to master Google Analytics, and develop expertise in Google Ads and PPC campaigns. The course also includes detailed instruction on social media strategies, content marketing, and e-commerce growth tactics. Key topics include:
- Advanced SEO – Techniques to boost search engine rankings and drive organic traffic.
- Google Analytics – In-depth analysis and interpretation of web data.
- Google Ads & PPC – Strategies for effective pay-per-click advertising.
- Social Media Marketing – Advanced methods for leveraging social platforms.
- Content & E-Commerce Marketing – Creating engaging content and optimizing online sales.
| Chapter No. | Chapter Name | Sub Topic |
|---|---|---|
| 1 | Website & Email | 1.1.1 Website Design and Optimization Strategy |
| 1.1.2 Image Optimization | ||
| 1.2.1 Choosing Right Template | ||
| 1.2.2 Eye Catching Headline and Description | ||
| 1.2.3 Choose Content and Clear CTA | ||
| 1.2.4 Time to Decide when to send | ||
| 1.2.5 Mobile Optimization | ||
| 1.2.6 Create Email Campaign Using Mailchimp | ||
| 2 | CRM | 2.1.1 How to Choose Right CRM as per business needs |
| 2.1.2 CRM Software Overview: Zoho, Salesforce, Keap, Hubspot etc. | ||
| 3 | SEO | 3.1.1 How to optimize website for SEO |
| 3.1.2 What are common SEO Techniques | ||
| 3.1.3 How to optimize your website from different SEO Techniques | ||
| 3.2.1 How to do keyword research | ||
| 3.2.2 Tools to identify best keyword for your business | ||
| 3.2.3 LSI (latent semantic indexing) keyword and Long-Tail keywords | ||
| 3.3.1 ON Page SEO techniques | ||
| 3.3.2 Off Page SEO techniques | ||
| 3.3.3 Backlinks Techniques and types | ||
| 3.4.1 How to get good result in local SEO | ||
| 3.4.2 Choose Right Keyword as per Local SEO (location based) | ||
| 3.4.3 Work on GMB and other local directories | ||
| 3.5.1 Schema mark-up for websites | ||
| 3.5.2 Optimizing Page Speed and Site Audit | ||
| 3.5.3 SEO Focus Content strategy | ||
| 3.6.1 What is SEM | ||
| 3.6.2 Different kinds of Paid Marketing | ||
| 4 | Google Analytics | 4.1.0 Practical Introduction & Overview of Google Analytics |
| 4.1.1 Submit Sitemap, Manage Robots Files, crawl report in Webmaster | ||
| 4.1.2 Understanding different kind of report in Webmaster | ||
| 4.1.3 Indexing, Experiencing, Shopping and Enhancement Report | ||
| 4.1.3.a How to set up Google Search Console | ||
| 4.1.4 How to analysis traffic in Google Analytics | ||
| 4.1.5 Different channels of Google Analytics | ||
| 4.1.6 How to monitor Real Time traffic in Google Analytics | ||
| 4.1.7 Basic of GA 4 (Google Analytics 4) | ||
| 4.2.1 Types of reporting in Google Analytics | ||
| 4.2.2 Understanding Audience, Acquisition, Behaviour and Conversation report | ||
| 4.2.2.a Practical In-depth Learning of Acquisition Report | ||
| 4.2.2.b Practical In-depth Learning of Engagement Report | ||
| 4.2.2.c Practical In-depth Learning of Retention Report | ||
| 4.2.2.d Practical In-depth Learning of Monetization Report | ||
| 4.2.2.e Practical In-depth Explanation of User and Tech Reports | ||
| 4.2.3 Understanding Event Analysis and Tracking report | ||
| 4.2.3.a Practical In-depth Explanation of Events | ||
| 4.2.4 Understanding GA4 Real time report | ||
| 4.2.4.a Practical In-depth Explanation of Real Time Report | ||
| 4.2.5 Explore GA4 and creating new Free form Report | ||
| 4.2.5.a Practical In-depth Explanation of Creating Free Form Report | ||
| 4.2.6 Checking Insights and Performance in GA4 | ||
| 4.2.7 User behaviour and demographic report in GA4 | ||
| 5 | Google Ads & PPC | 5.1.0(a) Practical Explanation of Setting up Google Ads |
| 5.1.0(b) Practical Explanation of Google Ads and Difference Between SEO & PPC | ||
| 5.1.0(c) Full Practical Walkthrough of Google Ads | ||
| 5.1.1 Understand Google Ads Auction | ||
| 5.1.2 How to Improve Ad Rank for High Quality impressions and clicks | ||
| 5.2.1 Choosing right keyword for your business | ||
| 5.2.2 Adjust keyword on match type – broad match, exact match etc.. | ||
| 5.2.3 Bid Strategy for search keywords | ||
| 5.2.4 Portfolio Bid Strategy | ||
| 5.3.1 Engaging with Responsive Search Ads (RSA) | ||
| 5.3.2 Enhance Ads with Extension to improve clicks | ||
| 5.3.3 Try Automated bidding | ||
| 5.3.4 Maximize Clicks Bidding to improve Clicks | ||
| 5.4.1 Automatic Scheduling for campaign | ||
| 5.4.2 Tricks for improving Ad Score/optimization score | ||
| 5.4.3 Optimize Budget with Performance Planner | ||
| 5.4.4 App promotion campaigns (Mobile Platform Ads) | ||
| 5.4.5 Discovery campaigns & Demand Gen campaigns | ||
| 5.5.1 Billing – payment methods and settings for ads | ||
| 6 | Social Media Marketing | 6.1.1 Building a Content Creation Framework |
| 6.1.2 How to Write Effective Taglines, Ad Copies CTA etc. for your business | ||
| 6.2.1 Scheduling and time management for social media content | ||
| 6.2.2 How to create catchy headline for your content on social media | ||
| 6.2.3 How to improve engagement and followers on social media | ||
| 6.3.1 Using of Hash Tags, Description, trending tags | ||
| 6.3.2 Title Research and Thumbnail CTA Idea | ||
| 6.3.3 Understanding YouTube Analytics | ||
| 6.3.4 Promoting YouTube Video Using Google Ads | ||
| 6.4.1 Posting time, using of tags in short video | ||
| 6.4.2 Promoting Shorts using Meta Ads and Google Ads | ||
| 6.5.1 Competitor analysis and creating brand on Instagram | ||
| 6.5.2 How to increase followers on Instagram using paid media | ||
| 6.6.1 Understanding sponsored content, Dynamic Ads, Lead form on LinkedIn Marketing | ||
| 6.6.2 Running your campaign and optimize on LinkedIn Ads | ||
| 6.7.1 Understanding which Social Media channel best fit for your business | ||
| 6.7.2 Creating followers base on your social media account | ||
| 6.7.3 Posting schedule and divide budget on social media channels | ||
| 6.7.4 AB Testing on various social media channels for better results | ||
| 6.7.5 Generating Leads and traffic using social media | ||
| 7 | Ecommerce Marketing | 7.1.1 Optimize your ecommerce store |
| 7.1.2 Content marketing for your ecommerce website | ||
| 7.1.3 Retargeting for your ecommerce | ||
| 7.1.4 Understanding user funnel for better conversion | ||
| 7.1.5 Social Media posting rules for your E-commerce business | ||
| 7.2.1 What is Live Shopping and how to use it | ||
| 7.2.2 Live Shopping Ideas | ||
| 7.2.3 How to create Live Content for social media | ||
| 7.3.1 Setup affiliate accounts and commission for your business | ||
| 7.3.2 How to pitch affiliate for your business | ||
| 7.3.3 Become an Affiliate on Ecommerce Website and Earn Commission | ||
| 8 | Influencer Marketing & ORM | 8.1.1 Paid marketing roles in ORM (Online Reputation Management) |
| 8.1.2 Optimizing GMB (Google My Business) and local listing for better ORM | ||
| 8.1.3 Difference between ORM & PR | ||
| 8.1.4 Customer Sentiment Analysis – Negativity analysis | ||
| 8.1.5 Crisis management – how to respond during a crisis or controversy | ||
| 8.1.6 Review portal importance – Quora, Reddit, MouthShut, Glassdoor | ||
| 8.2.1 What is influencer marketing | ||
| 8.2.2 How to find a good influencer for your business | ||
| 8.2.3 Convenience and closing deals with influencer | ||
| 8.2.4 Budget and target audience for influencer marketing | ||
| 9 | Latest Trends | 9.1.1 What is Mobile Marketing |
| 9.1.2 How to promote your app on social media | ||
| 9.1.3 How to increase installs of your android/iOS apps | ||
| 9.10.1 Programmatic Advertising | ||
| 9.11.1 Digital-out-of-home (DOOH) advertising solutions | ||
| 9.2.1 How to setup Chatbots on your app and website | ||
| 9.2.2 How chatbots work | ||
| 9.2.3 How to automate your order processing with chatbots | ||
| 9.3.1 What is Voice Search | ||
| 9.3.2 How to optimize voice search for your website or business | ||
| 9.3.3 Voice search schema implementation | ||
| 9.3.4 Writing voice search optimizing content | ||
| 9.4.1 Role of AI in digital marketing | ||
| 9.4.1.A Use of AI for content writing & email marketing | ||
| 9.4.1.B Use of AI for SEO | ||
| 9.4.1.C Use of AI and voice search for ecommerce | ||
| 9.4.2 Creating content calendar using AI | ||
| 9.4.3 How to increase RoI and engagement using AI tools | ||
| 9.4.4 Best AI tools for your business in digital marketing | ||
| 9.5.1 How AR works | ||
| 9.5.2 Roles of AR technology in your ecommerce business | ||
| 9.6.1 What is Geo-Fencing marketing | ||
| 9.6.2 Understand the need of Geo-fencing marketing for your business | ||
| 9.6.3 How to promote your business on local search/near me | ||
| 9.7.1 OTT App advertising | ||
| 9.8.1 Sympaphonic Ads | ||
| 9.9.1 Extended Reality (XR) | ||
| 10 | Projects | 10.1.1 Understand the need of digital marketing for your project |
| 10.1.1.A Case Study – Need for Digital Marketing | ||
| 10.1.2 Run Site Audit for your website | ||
| 10.1.2.A Case Study – Site Audit run | ||
| 10.1.2.B Case Study – Practical Site Audit | ||
| 10.1.3 Finding the right category to promote your business | ||
| 10.1.3.A Case Study – Right Category Choose | ||
| 10.1.4 Setup and decide budget for your project | ||
| 10.1.4.A Case Study – Budget Setting |
How to Apply for the Advanced Digital Marketing (RCADM) Course
- Visit RKCL Website: Go to the official Rajasthan Knowledge Corporation Limited (RKCL) website and navigate to the “RCADM” course section.
- Check Eligibility: Ensure you meet the basic computer knowledge and marketing experience requirements.
- Find an ITGK Center: Locate your nearest ITGK center for registration.
- Fill Out the Form: Complete the RCADM application form available at the ITGK center.
- Submit Documents: Provide ID proof, education certificates, and other required documents.
- Pay Fees: Pay the course fee online or at the ITGK center.
- Receive Confirmation: Once processed, you’ll receive course details via email or SMS.
This streamlined process will help you quickly apply for the RCADM course.
Conclusion
Enrolling in the RKCL RCADM course is a great chance for anyone wanting to improve their digital marketing skills. This course helps you learn advanced strategies for online branding, SEO, and analytics, which are all important in today’s fast-changing market. It gives students the ability to think strategically and gain practical skills that are needed for success in digital marketing. After completing the course, learners will be well-equipped to handle digital transformation and boost their career growth.
The RKCL RCADM program not only teaches you valuable knowledge but also gives you the tools to make smart marketing decisions and improve business results. This course is hands-on, meaning you can apply what you’ve learned in real-life situations right away. It’s a perfect step toward becoming a digital marketing expert, ready to take on the constantly evolving world of online marketing.