Introduction
If you’re looking to start a career in digital marketing or enhance your skills, the RKCL RCDM Course is a great choice. The RKCL Certificate in Digital Marketing (RCDM) – Basic Level is designed to introduce you to essential digital marketing skills. This program is conducted by Rajasthan Knowledge Corporation Limited (RKCL), this course offers 90 hours of instruction over two months.
You’ll learn through a combination of live classes led by experienced instructors and self-study using the RKCL LMS portal. The course covers key areas such as website and email marketing, SEO, Google Ads, social media marketing, and more. By the end of the program, you’ll have a solid foundation in digital marketing and a certificate to prove your expertise. Whether you’re a beginner or looking to update your skills, this course provides valuable training to help you succeed in the digital world.
Table of Contents
Course Objectives
The RKCL Certificate in Digital Marketing (RCDM) – Basic Level aims to equip learners with essential digital marketing skills. This course is designed for beginners and those looking to build a strong foundation in digital marketing.
Key Features:
- Comprehensive Coverage: Learn about website and email marketing, SEO, Google Ads, social media marketing, and more.
- Hands-On Training: Gain practical experience through real-life projects and interactive lessons.
- Flexible Learning: Access online resources via the RKCL LMS portal and participate in instructor-led sessions.
- Expert Guidance: Benefit from the knowledge and support of experienced instructors.
- Certification: Earn both printed and digital certificates upon completion, validating your skills.
This course provides a well-rounded introduction to digital marketing, helping you build the skills needed for a successful career.
Course Duration
This course spans 90 hours over 2 months, allowing you to develop essential digital marketing skills at a comfortable pace. The schedule is designed to fit into your busy life.
Course Fees
The total fee for the Digital Marketing Course (Basic Level) is Rs 9000 per student. This fee covers all instructional materials, access to online resources, and the final examination.
Training Mode
The course combines ITGK instructor-led sessions with self-study through the RKCL LMS portal. This blended approach ensures comprehensive learning and flexibility to study at your own pace.
Learning Material
You’ll receive detailed notes from ITGK faculty and full access to digital marketing e-content on the RKCL LMS portal. This material supports both in-class learning and independent study.
Exam Mode
The course concludes with an online MCQ-based exam administered by RKCL. This format allows for convenient testing from your home, ensuring that you can demonstrate your knowledge effectively.
Certificate
Upon successful completion, you’ll receive both a printed certificate and a digital certificate via DigiLocker from RKCL. This certification validates your skills in digital marketing and enhances your resume.
Syllabus
The RKCL Certificate in Digital Marketing (RCDM) Basic Level course covers essential digital marketing skills in 10 comprehensive chapters. Starting with an introduction to digital marketing, the course delves into website and email marketing, CRM, SEO, Google Analytics, Google Ads & PPC, social media marketing, e-commerce strategies, influencer marketing, and hands-on projects. Gain practical knowledge to enhance online presence and drive effective marketing campaigns.
Key Points:
- Website & Email Marketing: Optimize websites and execute email campaigns.
- SEO Techniques: Improve search engine visibility.
- Google Analytics: Track and analyze website performance.
- Social Media Marketing: Promote brands and engage audiences.
- Practical Projects: Apply digital marketing skills in real-world scenarios.
Here is full syllabus for the RKCL Certificate in Digital Marketing (RCDM) Basic Level course:
| Chapter No. | Chapter Title | Description |
|---|---|---|
| 1 | Digital Marketing Introduction | Learn the basics of digital marketing, its significance, and strategies. |
| 2 | Website & Email Marketing | Techniques for optimizing websites and executing email marketing campaigns. |
| 3 | CRM (Customer Relationship Management) | Tools and strategies for managing customer interactions effectively. |
| 4 | SEO (Search Engine Optimization) | Best practices to improve website visibility and ranking on search engines. |
| 5 | Google Analytics | Hands-on experience with Google Analytics for tracking and analyzing website performance. |
| 6 | Google Ads & PPC (Pay Per Click) | Creating and managing Google Ads and PPC campaigns to drive targeted traffic. |
| 7 | Social Media Marketing (SMM) | Strategies for promoting brands on social media platforms and engaging with audiences. |
| 8 | E-commerce Marketing | Marketing strategies for boosting online sales in e-commerce businesses. |
| 9 | Influencer Marketing | Collaborating with influencers to effectively promote products and services. |
| 10 | Projects | Practical projects to apply digital marketing knowledge and skills. |
How to Apply for Enrollment in the RCDM Course
- Find Your Nearest ITGK Center: Locate the closest RKCL ITGK center through the provided link or contact details. This is where you’ll begin your enrollment process.
- Visit the ITGK Center: Go to the chosen center in person. Bring necessary documents such as ID proof, a recent photograph, and any previous certificates if required.
- Fill Out the Enrollment Form: Complete the enrollment form provided by the ITGK center. Ensure all information is accurate to avoid any issues.
- Pay the Course Fee: Pay the Rs 9000 course fee. Payment methods will be outlined by the ITGK center, including options for online and offline payments.
- Receive Confirmation: After payment, you will receive a confirmation receipt and further instructions on accessing learning materials and the RKCL LMS portal for self-study.
- Start Your Course: Once enrolled, begin your studies according to the schedule and enjoy full access to the course materials and online exams.
For more detailed instructions or assistance, contact your nearest RKCL ITGK center.
Conclusion
Completing the Basic level Digital Marketing (RCDM) course has been a great experience. You’ve learned key skills like improving websites, running social media campaigns, and using ads effectively. The course provided practical projects and useful materials that you can apply directly to real-world marketing tasks.
You now have the knowledge to create and manage digital marketing campaigns and analyze results to make better decisions. This course has prepared you well for a career in digital marketing. With your RKCL certificate, you’re ready to take on new challenges and make a real difference in the field.